06. Photography genres to make you money

What are your potential markets? There are plenty of them and commercial photography isn’t just about advertising and product photography. In this chapter Karl talks through your options and looks into some of them in depth and explains just how lucrative certain areas of photography can be.


  1. This is interesting, As a degree trained illustrator (2002), i have been 3d modelling all sorts from architectural models to whole surveyed landscapes, mainly for the construction and town planning industries for the last 15 years. I have run my own business for the last 3 years and always been interested in commercial photography, its always been a part of my workflow in creating textures and backgrounds for the 3d models. I am now embarking on using my photography skills commercially in its own right, so sort of coming in from the opposite angle!
    just signed up to this via monthly fee, and so far loving your honesty, very much appreciated 🙂

    1. Thanks Alan, there are a lot of photography colleagues of mine using 3D modelling and merging it with product photography. Most car ‘photography’ is actually a 3d model merged into a photographic image. If you have good 3d and render skills these are a huge advantage for the future.

  2. Hi Karl,

    It’s interesting to see Alan’s comment in this session feed as I am also in a similar environment where I specialise in 360° photos for virtual tours and very likely will need to also move into 3D for both still and video as the VR world continues to grow.

    Unfortunately, the virtual tour photography space has turned into a bit of a ‘cowboy’ space but that’s expected when something is new and the latest ‘wow’.

    With that in mind, are you getting much interest in this space?

  3. I wonder how I could combine my CGI background (products and archviz) with my passion for photography…

  4. Hi Karl,

    I really enjoy the courses. Best investment ever, photography wise.
    I saw the stock photos part of the video and was wondering what’s better: microstock agencies or your own site.
    I know that the former pays small amounts but your work gets viewed by a lot of people.
    With the latter you need to create awareness and drive traffic to your site in order to sell (an there are other costs involved, like domain name, hosting, etc).
    What’s your opinion on this?

    Have a great day!

    1. Hi Gabriel, I’m afraid i’ve not tried micro stock but a guy called Yuri Accors I believe used to generate more than a million a year from it 10 years ago! I sell some of my images as stock from my site to clients who just come across them etc

  5. Hi Karl,
    First of all, I would like to thank you for these very rich lessons in one place.
    Let say, I am interested to invest in a turnatable and program for 360° spin photography. What you think about this kind of comercial photography for e-shops? is it worth or not?

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