Pack Shots Product Photography

Speed and efficiency are key when it comes to doing pack shots, which is why it’s important that you have a lighting setup that’s both suitable and simple. In this live photography class Karl shows you exactly how to set up and photograph effective pack shot images.

Working through multiple products, Karl demonstrates just how important perfecting your lighting setup is. Starting with a simple two light setup, he shows you how you can work in a small studio using just basic modifiers to achieve a professional result quickly.

In this photography workshop you’ll learn how to achieve a clean white background, photograph reflective surfaces and control unwanted reflections and shadows on your products. Working through each step, Karl explains everything you need to know to ensure a great result each time.

In this live photography workshop we cover the following:

  • Product photography: Pack shots
  • How to photograph pack shots
  • Studio lighting setups for pack shots
  • How to get a pure white background
  • How to photograph in a small studio
  • How to control shadows
  • Controlling reflections on shiny objects

For more on how to photograph pack shots, watch our Clean White Background Pack Shot photography class here.

If you have any questions about the show, please use the comments box below 🙂


  1. I like all your videos, I find them so valuable, but…I like the live shows the most because your in the thick of it. It can go wrong and we see you become more human and then the way you answer live questions can be hilarious!

      1. Hi Karl i followed this video with so much intention and try all your tips and i have to admit that it changed my life lol sometimes we stay focus on different things and forgot let say the basics …. Thank you for this video (Michael)

  2. Hi Karl, greetings from Germany.
    Please can you tell me the size of your mdf standing block.

    Best wishes Martin

  3. Un saludo desde Colombia …
    No hablo el Ingles, pero he tratado de comprender paso a paso … muy valioso tu trabajo


  4. Karl,

    You ARE the best Photography education channel in the World. There is no comparison. Others do not have the passion to teach nor do they know or can explain basics like you do. No one even have the courage to do live shows.

    Your live courses and tutorials are well planned and you break complex scenarios in digestible bites. The best thing I like is how you use everyday objects as tools to assist.

    If you do take request, then please do tutorials on shooting Jewelry with Diamonds/Gemstones, it is quite challenging and no one has a clue how to get it done and explain the steps logically.


  5. Hi, what if I use photography table and use bottom strobe and 2 for the background? Could you advise the best way how to set up lighting?

    1. Hi Martynas you could use a photography table with the acrylic rise at the back and then light through this but I fear that you could easily end up lighting the product by mistake in this smaller working space. Personally I don’t like the photography table option.

  6. Good evening Karl. I tried to shoot a sculpture which was one of the hardest I ever had. It was a sculpture of 2 people sitting on a ball, the whole item is made from inox, it’s like shooting a mirror. I spent 3 hours trying to adjust the light and camera angle. In the end I was left with one black whole in the centre and some small areas to retouch. How, woud you light it. I can email you a photo of the sculpture if you wish to see it.
    Many many thanks for all your hard work.

    1. Hi Aby, I’m afraid we can’t give individual advice on a particular shot or set up. From what you are saying though it sounds like you were along the right lines and shooting through the hole like I did in this live show. At the end of the day you just have to think about the physics. We have a new jewellery and rings tutorial coming soon and I think you will find the lighting setup used for the rings useful, look out for that one soon.

  7. Hi Karl

    While doing the Clinique shot you put a foam board with a hole for lens in front to illuminate the “C”. You mentioned that if one wants the “C” to be more brighter then one would bounce light of the board, but to be careful with flare.

    1. How can one know if flare is present in the shot, and
    2. How would you prevent flare? the only thing that I can think of is to bring the light source as close to the board as possible and to use a reflector (P7 or snoot) to limit the ball of light to a specific area on the board, will that work? any other way to control flare?

    Thanks a lot for your advice.


  8. Hello Karl… i have a customer that he want to shooting some prodacts, but the problem is he has glass cup for shooting and that is transparent… he want to fix menu, also he want with white backround… that is little bit difficult…. because the glass disappeared… i need some help…. thanks…

  9. Hi Karl, Thank you so much for the great effort you are exerting here, really appreciated. one question please, can we reach the same result with a different type of white material other than the reflective one (i am talking about the table on which you place the packs). thanks

    1. Hi Yassin, a white gloss table would be needed or you wouldn’t get a good white. There are alternative ways with a matt white but then you have to also light the table from behind with another light.


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