Live Whisky Photography Advertising Shoot

This live photography workshop covers the start to finish process of a product photography shoot, photographing a bottle of whisky to advertising standards, using just a three light setup.

Karl guides you through each step of the process, from planning and previsualization, to the retouching required to finish the shot.

How to light reflective surfaces, controlling gradient light, using reflectors and useful post production techniques are all covered in this exciting shoot. Karl also shares a number of little-known industry secrets that help elevate a shot to advertising standard.


In this live photography workshop we cover the following:

  • Product photography: How to photograph bottles
  • Product photography lighting tips
  • Lighting setups for bottle photography
  • Photographing using multiple lights
  • Useful post production techniques for product photography
  • Creating a composite image in Photoshop

If you have any question about this photography workshop, post them in the comments box below.

Comments

    1. Thank You so much Carl..very clear & confident teaching…….buying a studio space soon, can’t wait to get on with it in the spring. love your lighting techniques. Marc.

  1. When shooting commercial products, is the 1:1 crop factor best? How often are shots composed in order to accommodate the final deliverable (such as an ad layout)?

    1. Hi John, no it’s generally best in a rectangle format and shoot slightly looser than the anticipated crop which would be dictated by your client or art director.

  2. Unfortunately I missed this live last night, but have just managed to catch up on it now! Another fantastic in-depth tutorial with an amazing result. Thank you Karl & team!

  3. Sorry I didn’t get to see this live, but are there any hard and fast rules at the point on the video around 34 mins when Ashley was moving the light around or is it just down to personal taste on how the light hits the bottle???

    1. Thank you Ricardo, what’s your timezone by the way as we are looking at alternative broadcast times as a possibility for some shows?

  4. Brilliant work-through. Was wondering where you get those white platforms that you place your table tops on from?

    Cheers
    Chris

  5. Outstanding tutorial Karl…enjoying all you classes….loved the way you had constructed the shot…In reality how much post processing you do on a picture. in the tutorial you haven’t done much, only blended the shots in photoshop…

    1. Hi Lal, I always try to minimise the photoshop work by maximising my photography lighting and techniques. Not that there is anything wrong with photoshop, it is an essential tool especially in fashion and beauty but I just prefer the ‘look’ of achieving as much of the shot in camera as possible. To me it always looks more clean, accurate and authentic if you can solve the problems in camera. That said blending shots together is sometimes necessary or just far more efficient. You just have to look at all the tools available to you and consider what is going to do the best job.

  6. This is all well and good, but not all of us can afford the kind of lighting equipment you are fortunate to be using.

    1. Hi Ellen, this could have essentially been accomplished with any brand of studio lighting with the same softboxes. Note that the main component here was the diffusion material. The light on the back ground and from above was a standard reflector or with a grid, all of which are common low cost modifiers in most studio lighting ranges. I don’t consider myself fortunate to be using this type of kit, broncolor yes is a very good brand but for many years I was using Elinchrom and i’ve also used other brands over the years. If your interest is product photography then a certain amount of studio lighting will be necessary as they are the required tools for the job. However I do have an example in this website undertaking a wine shoot with just desk lamps.

  7. This was such a bang on tutorial. Loved it! And you do have a very beautiful assistant 😉

  8. Amazing tutorial Karl!
    If you had to shoot a white wine would you use a gold reflector too?

  9. Hi Karl did you ever work with Philip Mccordall a top ad photography from the 60,s and 70,s who was responsible for many of the top ads,his methods are very similar to yours.
    Regards Rob

    1. Hi Robert, I worked for several different photographers and studios in the early days as an assistant and it is definitely one of the best ways to learn the craft. The next best way is here on KTE! but I didn’t work for that chap, many of the techniques in product photography though are similar as they are based on physics and problem solving as you will often see in my work.

  10. Hi Karl. I have to shoot a special Vodka Bottle, I saw in your YT channel one on “how to ..” for the transparent bottles & liquids, but I can’t get all what I need.. This bottle is all matt covered except the one front hole (is like a window) where you can see one image in the back of the bottle (similar to beefeater, but here is only one hole not all the bottle), and all the labels and details are in gold.
    So my questions are: how to get the back label illuminate where I can see it properly and how to get all the gold details illuminates and it looks like a gold (may be with a gold paper using as a reflector?)
    I hope to get some idea if you can.
    Thanks

  11. Well done, Karl. Learning heaps from your videos. Uploaded my first attempt to the forum but wanted to leave a thank you here. Looking forward to learning more and putting it all into practice.

    Thanks again.

    MM

    1. Hi Martynas, I like the look of that level of depth of field and f11 and f16 are the optimum quality of the lens before
      a small level of diffraction might become apparent.

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