Live Whisky Photography Advertising Shoot

In this exciting live show Karl will demonstrate a whisky product shoot from start to finish and provide his top tips to reveal a high-end advertising standard image. Controlling reflections, back illumination, backgrounds, gradients and creating the set will all be covered ensuring this will be an episode not to be missed. Leave any questions in the comments box below and Karl will answer your questions.


    1. Thank You so much Carl..very clear & confident teaching…….buying a studio space soon, can’t wait to get on with it in the spring. love your lighting techniques. Marc.

  1. When shooting commercial products, is the 1:1 crop factor best? How often are shots composed in order to accommodate the final deliverable (such as an ad layout)?

    1. Hi John, no it’s generally best in a rectangle format and shoot slightly looser than the anticipated crop which would be dictated by your client or art director.

  2. Unfortunately I missed this live last night, but have just managed to catch up on it now! Another fantastic in-depth tutorial with an amazing result. Thank you Karl & team!

  3. Sorry I didn’t get to see this live, but are there any hard and fast rules at the point on the video around 34 mins when Ashley was moving the light around or is it just down to personal taste on how the light hits the bottle???

    1. Thank you Ricardo, what’s your timezone by the way as we are looking at alternative broadcast times as a possibility for some shows?

  4. Brilliant work-through. Was wondering where you get those white platforms that you place your table tops on from?


  5. Outstanding tutorial Karl…enjoying all you classes….loved the way you had constructed the shot…In reality how much post processing you do on a picture. in the tutorial you haven’t done much, only blended the shots in photoshop…

    1. Hi Lal, I always try to minimise the photoshop work by maximising my photography lighting and techniques. Not that there is anything wrong with photoshop, it is an essential tool especially in fashion and beauty but I just prefer the ‘look’ of achieving as much of the shot in camera as possible. To me it always looks more clean, accurate and authentic if you can solve the problems in camera. That said blending shots together is sometimes necessary or just far more efficient. You just have to look at all the tools available to you and consider what is going to do the best job.

  6. This is all well and good, but not all of us can afford the kind of lighting equipment you are fortunate to be using.

    1. Hi Ellen, this could have essentially been accomplished with any brand of studio lighting with the same softboxes. Note that the main component here was the diffusion material. The light on the back ground and from above was a standard reflector or with a grid, all of which are common low cost modifiers in most studio lighting ranges. I don’t consider myself fortunate to be using this type of kit, broncolor yes is a very good brand but for many years I was using Elinchrom and i’ve also used other brands over the years. If your interest is product photography then a certain amount of studio lighting will be necessary as they are the required tools for the job. However I do have an example in this website undertaking a wine shoot with just desk lamps.

  7. This was such a bang on tutorial. Loved it! And you do have a very beautiful assistant 😉

  8. Amazing tutorial Karl!
    If you had to shoot a white wine would you use a gold reflector too?


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