Introduction and commercial workflow

Turning your passion into a career is something many photographers dream of, but it requires more than just good photography skills.

In this series of classes Karl, who has run his own successful photography business for over 20 years, aims to share his knowledge and demonstrate how you too can run a successful photography business. In the following classes he covers topics such as how to make money with your photography, working with clients and to a brief, set building and props, how to grow your studio and business, pricing your photography, marketing strategies as well as other useful skills for photographers.

In this introductory class Karl looks at what commercial photography is and unpacks the commercial project flow from client to completion. This class will help give you an understanding of the process of a commercial shoot and why it’s important to understand the different stages.

Class objectives:

  • Provide an overview of how to run a successful photography business
  • Explain what commercial photography is
  • Outline types of commercial photography
  • Explain the 10 steps of the commercial project flow
The business of photography course

Learn how to run your own successful photography business.

If you have any questions about this class, please post in the comment section below.

NOTE: This class is available with English subtitles.


  1. Hi
    Just joined, unfortunately videos play for 30 second and then stalls , I am in Saudi Arabia with a 100 Mbps fiber optic connection.
    Any advice?

  2. Thanks Karl;

    I do both, but most of my Freelance I do ( I do have a full time job ) to pay the bills. I been planning to go solo for some time, but to tell you the true I am little to much scare.

    I am not exactly spring chicken any more. even when I am confident I am a good retouches . Will love to know how off I am on my pricing.



  3. Question:

    I do some photography, but I have seen that my niche is Editing.. is that Photography business or different? can I follow the program ( how to prize )

    1. Hi Juan do you mean video editing or do you mean photoshop post production? We have lots of courses on Post Production and I’m happy to share what top retouchers charge.

  4. I will always remember photographer Jay Maisel telling me , there’s a reason they call them “Starving Artists”.
    I know I have the business skills (Entrepreneur, former business owner, MBA) and some photography skills, however, I need to focus on where.

  5. Its simply brilliant ! Thank you so much Karl for making it all possible. I am so glad that you are sharing the business workflow. I have been struggling for a very long time, regarding a good workflow and especially business plan in photography . Thank you

  6. Hi Karl. First of all, I’m enjoying everything on Karl Taylor education here. I think it’s a perfect education programs for me as a starting commercial / advertising photographer. I recently worked with some small cosmetic brands for their product advertising shots and portrait for model profile and I added copyright / creator information on metadata for images and I send them the images that contain metadata. Am I doing wrong? because since it’s them using the photos it means the copyright owner is the clients?

    1. Hi Jeongun, no you were not wrong. If the client is going to own the copyright then it’s still a good idea for you to claim the copyright until they have paid you. That way you give yourself some protection against bad payers.

  7. Karl, love what you’re doing. The business section is the main reason I subscribed to your education site and I can’t wait to devour the rest of the content.

    1. Thanks Richard, I hope you enjoy your stay. Plenty of stuff to check out also take a look at some of our previous and future live shows. Cheers Karl.

  8. Excellent Karl, invaluable information that I have needed SO much, very difficult to find this kind of information out there. Can’t wait to view all your business videos over the next few days. Thank you, thank you!!

  9. (Feedback Part 1 video ) Really easy follow explanation, thank you. I made a copy of the workflow as I watched in a Word document. I think it would be a nice idea if there was downloadable PDF file of the workflow to along with this video.

    1. Hi Ana, On the ‘business’ page and in the ‘downloads’ section you will find a word document with that information which also expands on it a little allowing you to take notes from your clients.

  10. Karl, Your Simplicity in teaching makes you Grand Master. Salute the way you teaches and make understand the whole concept…..simply superb

  11. I am a big fan of Karl Taylor as I was inspired to do my Diploma in Photography and Photo Imaging based on his Masterclass series of DVD which have been a valuable asset towards my development as a photographer. I would like to see an option to be able to view the lesson offline as well, if that is possible at all.

    My Diploma course uses for our addition resource of learning however, I think Karl Taylors Business program is more beneficial to what I am doing. Maybe an app can be developed to allow offline view of these courses. Just a view, as I find spending alot of time online takes me away from the practical side of photography and slow down my development as a photographer.

  12. I think a good feedback is if we have the option to cast these videos on chrome cast.


    1. Try to cast from a desktop or laptop using Chrome Browser, then click the Cast option inside the little dots menu on top right.

Leave a Comment