Advertising, Product and Still Life

These product photography classes cover how to take advertising-style images and the equipment you’ll need.

Explore all classes in: Advertising, Product and Still Life

Stellar Camera Product shoot

In this photography class, a bonus product photography shoot, Karl photographs a Hasselblad Stellar Special Edition Camera. Karl talks you through the process of how to photograph a product image — from deciding your angle of view to how to…
Intro & studio overview

01. Introduction & studio overview

In this chapter not only learn what's coming up in this course but also the basic requirements for shooting advertising photography with regards to space, equipment and useful accessories and lighting needed for shooting professional quality advertising and product shots.
Making a Scrim

02. How to Make a Scrim

A scrim is used by photographers to reduce intensity and/or harshness of light. In this class you'll see how to make them yourself.  A Scrim is something that Karl uses a lot in his work especially in shoots like the…
Cameras & workflow

03. Cameras & workflow

Shooting images is one thing, but consideration also needs to be given to the way you shoot, the format, the camera type and workflow. In this chapter Karl talks through the importance of a solid workflow and explains some top…
Lighting shades

04. Lighting shades

Sunglasses are a difficult shaped product to shoot but as an example it allows Karl to perfectly demonstrate how to make a retail item look desirable for advertising. The obvious difficulties are the lighting and positioning of the product however…
Classic car shoot on location

05. Classic car shoot on location

Cars are notoriously difficult to shoot not only due to their size but also the materials and various textures,they usually require a specialized studio and equipment. In this chapter Karl captures some stunning images of a car in a shipping…
Whisky product shoot

06. Whisky product shoot

The glass bottle is another subject that many photographers struggle to make appealing but is one that can be key to many advertising and product photographers careers. The techniques for shooting glass and liquids require a certain discipline and knowledge…
Paint explosion

07. Paint explosion

This shoot is nothing short of spectacular, but not for the faint hearted! This shoot created some mind boggling complications, but applying logic and knowledge there is always a way to make an image work. Se how Karl and the…

08. Shooting shiny chrome objects

It sounds easy and looks easy, but it is a complicated task! To get a good result on this type of shoot or other items such as jewellery and still retain a metallic feel whilst avoiding unsightly reflections is often…
Cosmetic excellence

09. Cosmetic excellence

How do you make something fairly mundane look like a work of art? Empowering your subject to give it presence and desirability is what makes a successful advertising image and there are lighting considerations, camera angles and techniques that will…
Colour paint sports

10. Color paint sports shoot

Yes, Believe it or not you could do this too! It was a challenging and very messy shoot but the result was well worth all the effort that we put in. Watch this chapter find out just what tricks we…
Advertising liquid bubbles

12. Shooting liquid bubbles

These sorts of bubble shots are often used for advertising campaigns and for different sorts of wall art. The principles and techniques are pretty straight forward if you know how to set up and properly execute the shot. Learn in…
Cosmetics advertising beauty

13. Cosmetics advertising beauty

How do you get that cover girl style shot? In this chapter Karl shows you how to carefully light this sort of cosmetics image and explains what needs to be considered with regards to things such as lighting and posing…
Abstract paint in tanks

14. Abstract paint in tanks

Is this shot CGI? Is it actually in water? Is it even paint that's used? The results from this simple technique can be incredible but how can you make a shot like this work? In this chapter Karl talks you…
The perfect pint & condensation cold look

15. The perfect pint & condensation cold look

How does Karl get the condensation droplets so prefect? How does he make the liquid glow? If you like beer then hopefully this advertising shot is making you thirsty. If it is then this image has succeeded in its purpose…
Liquid fashion

16. Liquid fashion

The shoot in this chapter takes fashion photography and turns it into art. I won’t deny that this was one of the most difficult images I’ve ever attempted to capture from a technical point of view. But the results speak…

17. Perfect product tank shots

This type of shot is common in advertising to give certain products that fresh feeling of vitality and energy. But how exactly so you do this to ensure that you don’t waste days of shooting time and that the products…
Model throws paint

20. Model throws paint

Yet another messy shoot in this chapter! Find out not only how to capture this stunning image of a model throwing paint in the direction of the camera from lighting to posing your model but also how you protect your…
Model paint blast

21. Model paint blast

As much as there is spectacular photography created from this shoot there was also a spectacular mess that took a lot of time and effort to clean up. This chapter will teach you how to plan, light and execute a…
Lips and nails close up

22. Lips and nails close up

In this chapter watch as Karl explains how to capture a stunning and simple close up lips and nails shot. It's a very straightforward lighting set up however this is really effective and can give you some fantastic close up…
Luxury Watch shoot 2

23. Luxury watch shoot 2

Here is another luxury watch shoot. Learn here a different lighting set up and some top tips to shooting Luxurious and effective photos of watches that are perfect for use as an advertising shot. In this chapter Karl also shows…