Advertising, Product and Still Life

Explore other chapters in Advertising, Product and Still Life

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01. Introduction & studio overview

In by Jon Bairds8 Comments

In this chapter not only learn what’s coming up in this course but also the basic requirements for shooting advertising photography with regards to space, equipment and useful accessories and lighting needed for shooting professional quality advertising and product shots.

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02. Making a Scrim

In by Jon Bairds27 Comments

A Scrim is something that Karl uses a lot in his work especially in shoots like the ones shown in this Advertising, Product and Still life course. Learn what affordable equipment you need to make your own and exactly how Karl does it.

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03. Cameras & workflow

In by Jon Bairds18 Comments

Shooting images is one thing, but consideration also needs to be given to the way you shoot, the format, the camera type and workflow. In this chapter Karl talks through the importance of a solid workflow and explains some top tips for getting the job done to most efficiently.

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04. Lighting shades

In by Jon Bairds25 Comments

Sunglasses are a difficult shaped product to shoot but as an example it allows Karl to perfectly demonstrate how to make a retail item look desirable for advertising. The obvious difficulties are the lighting and positioning of the product however this chapter will guide you through this complex shoot step by step helping you achieve the professional results that Karl …

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05. Classic car shoot on location

In by Jon Bairds14 Comments

Cars are notoriously difficult to shoot not only due to their size but also the materials and various textures,they usually require a specialized studio and equipment. In this chapter Karl captures some stunning images of a car in a shipping warehouse with just some standard studio gear. This shoot perfectly demonstrates that it is often more about understanding than big …

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06. Whisky product shoot

In by Jon Bairds34 Comments

The glass bottle is another subject that many photographers struggle to make appealing but is one that can be key to many advertising and product photographers careers. The techniques for shooting glass and liquids require a certain discipline and knowledge that once acquired will help you understand a variety of other similarly difficult lighting situations.

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07. Paint explosion

In by Jon Bairds22 Comments

This shoot is nothing short of spectacular, but not for the faint hearted! This shoot created some mind boggling complications, but applying logic and knowledge there is always a way to make an image work. Se how Karl and the team set up this impressive shoot and just how you too can perfect a paint splash image like this.

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08. Shooting shiny chrome objects

In by Jon Bairds23 Comments

It sounds easy and looks easy, but it is a complicated task! To get a good result on this type of shoot or other items such as jewellery and still retain a metallic feel whilst avoiding unsightly reflections is often a real challenge. In this chapter Karl guides you through this shoot with a setup that you can use time …

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09. Cosmetic excellence

In by Jon Bairds24 Comments

How do you make something fairly mundane look like a work of art? Empowering your subject to give it presence and desirability is what makes a successful advertising image and there are lighting considerations, camera angles and techniques that will help make it work. After watching this chapter you will know exactly how and will be able to apply these …

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10. Color paint sports shoot

In by Jon Bairds12 Comments

Yes, Believe it or not you could do this too! It was a challenging and very messy shoot but the result was well worth all the effort that we put in. Watch this chapter find out just what tricks we used to create this stunning image and see step by step how you can get professional and artistic results like …

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11. Clean white background pack shots

In by Jon Bairds44 Comments

Looks simple and if done correctly Pack Shots can be a reliable source of extra income if you know how to set them up and shoot them to perfection in minutes not hours. In this chapter Karl will show you just how to get consistent, crisp shots with clean white backgrounds that can be replicated again and again with very …

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12. Shooting liquid bubbles

In by Jon Bairds3 Comments

These sorts of bubble shots are often used for advertising campaigns and for different sorts of wall art. The principles and techniques are pretty straight forward if you know how to set up and properly execute the shot. Learn in this chapter how you can light this shot perfectly and create a setup to shoot bubble after bubble until you …

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13. Cosmetics advertising beauty

In by Jon Bairds3 Comments

How do you get that cover girl style shot? In this chapter Karl shows you how to carefully light this sort of cosmetics image and explains what needs to be considered with regards to things such as lighting and posing as he shoots two versions of this classic beauty shot step by step.

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14. Abstract paint in tanks

In by Jon Bairds10 Comments

Is this shot CGI? Is it actually in water? Is it even paint that’s used? The results from this simple technique can be incredible but how can you make a shot like this work? In this chapter Karl talks you through creating this shot from start to finish and explains how patience, practice and good lighting can be key to …

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15. The perfect pint & condensation cold look

In by Jon Bairds33 Comments

How does Karl get the condensation droplets so prefect? How does he make the liquid glow? If you like beer then hopefully this advertising shot is making you thirsty. If it is then this image has succeeded in its purpose of implementing a thought in your mind and driving desirability. But how was it lit, crafted and shot? Find out …

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16. Liquid fashion

In by Jon Bairds8 Comments

The shoot in this chapter takes fashion photography and turns it into art. I won’t deny that this was one of the most difficult images I’ve ever attempted to capture from a technical point of view. But the results speak for themselves and here I’ll talk you through exactly how I achieved it so you can give it a go …

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17. Perfect product tank shots

In by Jon Bairds4 Comments

This type of shot is common in advertising to give certain products that fresh feeling of vitality and energy. But how exactly so you do this to ensure that you don’t waste days of shooting time and that the products stay in the correct place and are perfectly lit? In this chapter I show you the tricks of the trade …

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18. Black on black motorcycle boot

In by Jon Bairds6 Comments

Why did I choose this product to photograph? Well, it’s all about the texture, lighting, shape and form. You can make virtually anything look cool if you shoot it in the right way. This Motorbike shoot was nailed in just a few hours and is a simple lighting technique that can be easily recreated once you learn how you can …

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19. Luxury watch photographed with one light

In by Jon Bairds24 Comments

When a client brings you a product that retails for over $15,000 dollars then you had better understand how to make it look worth it! I only used one shot to capture this exquisite image so everything was lit perfectly in one shot. In this chapter I show you exactly how you can replicate this high quality luxury looking image …

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20. Model throws paint

In by Jon Bairds5 Comments

Yet another messy shoot in this chapter! Find out not only how to capture this stunning image of a model throwing paint in the direction of the camera from lighting to posing your model but also how you protect your gear, clean up all the paint and contain this sort of mess in your studio!

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21. Model paint blast

In by Jon Bairds6 Comments

As much as there is spectacular photography created from this shoot there was also a spectacular mess that took a lot of time and effort to clean up. This chapter will teach you how to plan, light and execute a shot like this.

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22. Lips and nails close up

In by Jon BairdsLeave a Comment

In this chapter watch as Karl explains how to capture a stunning and simple close up lips and nails shot. It’s a very straightforward lighting set up however this is really effective and can give you some fantastic close up results that work perfectly as advertising images.

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23. Luxury watch shoot 2

In by Jon Bairds10 Comments

Here is another luxury watch shoot. Learn here a different lighting set up and some top tips to shooting Luxurious and effective photos of watches that are perfect for use as an advertising shot. In this chapter Karl also shows you how he adds in water droplets to the surface and manipulate them to create the best and most effective …