Product Photography Techniques

As a commercial photographer I often hear the same questions when it comes to creating stand-out product shots, so I’ve shared my own experience and knowledge to help you bring your creations to life.

Can you accurately portray a product in the most attractive way?

This course covers planning to post production and everything in between when it comes to product and advertising photography.

Product Advertising Image Splash Shot
  • How to work to a brief?
  • How to execute a concept?
  • Do you really understand the product?
  • What are the essential tools?
  • What is the best workflow?
  • How to photograph varied textures?
  • What can you achieve with single or multiple lights?

What if you could take better product photos than you imagined possible?

This complete guide will equip you with the knowledge needed to elevate your product photography.

How important is planning really?

Understanding the brief

Understanding the brief

Portraying the product

Portraying the product

Working with available space

Working with available space

Utilising props

Utilising props

Selecting Backgrounds

Selecting backgrounds

From planning to post production, this course covers the fundamentals of product photography.

How well do you work with a team?

Product stylists

Product stylists

Assistants

Assistants

Creative directors

Creative directors

Have you really understood light?

 of light

Single vs multiple lights

Inverse square law of light

Inverse square law

Lighting ratio control

Lighting ratio control

Modifying light

Modifying light

Mood & emotion of light

Mood & emotion

The smallest change in lighting can yield major results, which is why it’s crucial you understand lighting. I explain and demonstrate various lighting setups so you can clearly understand the impact and learn the differences.

Are you confident working with a variety of products?

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Small objects

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Large objects

Packshot photography

Pack shots

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Liquids

Advertising photography

Advertising

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Food

Liquids, cosmetics, appliances and cars - learn how to shoot products of all shapes, sizes and textures.

Soon you’ll be achieving picture perfect product photography as seamlessly as though you’ve been doing it for years.

Is your workflow as good as it could be?

Food photography - Colour: Contrast vs compliment

Planning

Food photography - camera positions

Tethered shooting

Camera choice

Camera choice

Post production

Post production

Perfect product photography is all about that — making the product perfect!

IN THIS COURSE YOU WILL LEARN…


  • Planning and preparation: Understand how thorough planning and preparation can simplify your workflow
  • Working with a team: Understand how to work with a team to get the best results
  • Necessary equipment: Understand everything from selecting the right camera to how to make DIY light modifiers
  • How to work with various products: Find solutions to working with and getting the best results for different products
  • Work with single or multiple lights: Understand how to make the most of minimal lighting and balance multiple light sources
  • 20 Technically challenging advertising shots: Understand various lighting and different equipment needed for varied products
  • 20 Retouching reviews: Understand the post production required to achieve perfect product images
  • 7 Food photography demonstrations: Learn how to style and photograph food

This complete guide will equip you with the knowledge needed to elevate your product photography.

“Just joined these tutorials and I’m very glad for my choice. As usual you, Karl, are very clear and your expertise in light managing, I’m sure will be extremely helpful for me. Thanks.”

Riccardo Simbolotti – KTE Member

“Fantastic tutorial Karl! You are providing solid value here and I’m already considering this one of the best investments for 2018. Thanks!”

Jeremy Thomas, KTE Member

“Amazing job! I love the intention to get it all in one shot. Truly inspiring! I am assured this will help take my product work up a notch.”

Philip Short – KTE Member

“Another great tutorial Karl. What I love about your explanations is not only the ‘what’ but also the ‘why’.”

Ted Eggs – KTE Member

You can get this course for only $14 per month.

Better still this course is available as part of Karl Taylor Education and includes access to all our courses. Join today and get this course, plus…

ALL Courses. LIVE Online Workshops. Competitions. Photography Gear Discounts


Join Today
    Cancel Online Anytime.

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About Karl Taylor

Karl Taylor is a professional photographer with over 20 years experience and is commissioned by leading global companies for his precise attention to detail and his exquisite control of light. www.karltaylor.co.uk

Karl’s work covers advertising, beauty and fashion photography for commercial clients. Having started his career in photojournalism he is also comfortable, and actively enjoys, shooting across a range of other genres. His ethos is that ‘variety is the spice of life’ and that the visual philosophies for creating effective images are universal.

Ten years ago Karl also entered the training market and soon became known for his ability to explain complex subjects extremely clearly. His unique way of teaching and clear instruction led him to work for Hasselblad Camera Company, Broncolor Lighting and Adobe as well as appearances on the BBC. His training is also used by universities and education providers around the world.

Karl regularly travels around the globe as an Ambassador and educator for leading players in the industry and his range of courses have become the benchmark for effective, entertaining and inspirational training.

About our courses

Quite simply, Karl Taylor Education offers the most comprehensive and effective platform for photography education. In addition to new courses each month, Karl Taylor Education regularly features live guest interview talk shows, practical demonstrations and member question and answer sessions.

Driven by Karl’s years of experience and attention to detail, the company prides itself on providing the highest quality education, while never losing sight of personal service and affordability. All this is neatly presented in one simple and cost-effective price plan guaranteed to help you with all aspects of photography.

“I’ve never seen anything that comes even close to this video. I was enthralled all the way through, everything, even stuff I thought I knew was explained brilliantly. The hour flew by, in fact it’s the first hour long video I’ve watched all the way through without a break. Thank you Karl, you are giving us value for our $14 many times over.”

Mark Harris – KTE Member

You can get this course for only $14 per month.

Better still this course is available as part of Karl Taylor Education and includes access to all our courses. Join today and get this course, plus…

* ALL Courses * LIVE Online Workshops * Competitions * Photography Gear Discounts


Join Today
    Cancel Online Anytime.