Your Photography Business Guide
If making money doing what you love and being your own boss sounds appealing, this course contains everything you need to help you kickstart your career as a photographer.
There’s no more straightforward blueprint on how to run a successful photography business than this.
After 20 years in the industry, let me help you build your own success with this comprehensive business course.
- Pricing your work?
- Understand commercial workflow?
- Can you work to a brief?
- How to grow your business?
- What should you charge for your work?
- What equipment do you need?
- Making money with photography?
- Best ways to market your business?
- What are other essentials skills?
Not only will you learn how to run your business, you’ll learn how to grow and maintain your success.
In just eight chapters learn all you need to know about running and maintaining a successful business.
Do you know how to price your work?
- Day rate
- Supply vs demand
- Set building & props
- Usage fees
- Equipment & studio rental
- Outside services
If there was ever a recipe for success, this is it!
THINGS YOU SHOULD BE ASKING YOURSELF…
Do you understand the commercial workflow?
- Market research
- Concept & production
Can you work to a brief?
- The concept
- The design
- The team
- The execution
- The final product
In order to maintain a successful company you need key business skills and a strong marketing plan. Let me help guide you on your path to success.
How can you market your business?
- Your brand
- Marketing material
- Social media
Key documents for your business included.
Model Release Forms
Don’t get caught out by not having the right paper work and contracts when working with models or people in your photographs. These contracts are essential on commercial projects and ensure that everyone knows their remuneration and obligations.
Copyright Terms & Conditions
Ensure that you protect your copyright with clients so that your images can earn you revenue time and time again in the future. This contract document ensures your ability to control your work.
Cash Flow Forecasts & Business Expenses
An essential tool for monitoring your businesses profitability and knowing your monthly revenue targets. This customisable spread sheet will give you a clear picture of how you are doing and how much you need to invoice each month to ensure your business is a success.
Project Workflow Form
Make sure you fully understand your clients’ needs through every step of the project. This handy document makes sure you deliver the best possible service to your clients by analysing the requirements of each stage of the project process and therefore focusing you on understanding the ‘bigger picture’.
Are you unsure what to charge? Would you like to know what Karl invoices commercial clients? With this bonus document Karl reveals not only his pricing structure but also the common rates for photographers shooting weddings, portraits, events, commercial and many more. Make sure you are pricing your work correctly with this useful guide.
Usage Fee Calculator
Work out exact pricing for your stock images publication or for usage fees on clients’ work. This often confusing area of business is simplified with our easy to use calculator. This document will help you price your commisioned images and the continued usage accurately and easily.
Usage Fees & Licencing Info
All the information that you need to know about Usage Fees and Licensing when approached with a commission.
Hit your target markets by following the key points in this document and ensure you stick to your marketing plan by having this information at your finger tips.
Use this handy reference to help you price each project and ensure that you provide your clients with an accurate quotation as possible.
This essential document helps you keep track of each project and each client so that when it comes to billing it’s a breeze. All of your hours, your extras and anything associated with a photo-shoot can be detailed here ready for billing.
The layout and content of an invoice to a client might sound straightforward but you can help avoid complication and confusion with my method of billing. This will help you get paid more easily and ensure that your customers are aware of all the expenses and hours spent on a project.
IN THIS COURSE YOU WILL LEARN…
- The commercial workflow Understand the entire process of photography, from client to completion
- Working to a brief Learn how to identify what the client wants and how best to execute the shoot
- Sustainable growth How to grow and maintain your business
- Pricing Find out what professional photographers charge for their work and what you should charge for yours
- Genres of commercial photography From weddings to architectural photography, find out what the potential markets are
- Marketing Discover the best ways to market your business and why it’s important
- 11 Key documents for your business
- Pricing calculator
- Invoice example
- Model release form
This course takes the worry out of starting and running a business — all that’s left for you to do is enjoy the success!
“My Photography has now picked up. I have my own studio now and just keep on learning from you.”
Alastair Currill – KTE Member
“Excellent Karl, invaluable information that I have needed SO much, very difficult to find this kind of information out there. Can’t wait to view all your business videos over the next few days. Thank you, thank you!!”
Robin Buckley, KTE Member
“Karl, love what you’re doing. The business section is the main reason I subscribed to your education site and I can’t wait to devour the rest of the content.”
Richard Cirminello – KTE Member
“This has got to be the best $14 Investment I ever made. If I went else where it would cost me Thousands and still wouldn’t be any where as good as this . Thanks Karl”
Alan Higgins – KTE Member
You can get this course for only $14 per month.
Better still this course is available as part of Karl Taylor Education and includes access to all our courses. Join today and get this course, plus…
* ALL Courses * LIVE Online Workshops * Competitions * Photography Gear Discounts
About Karl Taylor
Karl Taylor is a professional photographer with over 20 years experience and is commissioned by leading global companies for his precise attention to detail and his exquisite control of light. www.karltaylor.co.uk
Karl’s work covers advertising, beauty and fashion photography for commercial clients. Having started his career in photojournalism he is also comfortable, and actively enjoys, shooting across a range of other genres. His ethos is that ‘variety is the spice of life’ and that the visual philosophies for creating effective images are universal.
Ten years ago Karl also entered the training market and soon became known for his ability to explain complex subjects extremely clearly. His unique way of teaching and clear instruction led him to work for Hasselblad Camera Company, Broncolor Lighting and Adobe as well as appearances on the BBC. His training is also used by universities and education providers around the world.
Karl regularly travels around the globe as an Ambassador and educator for leading players in the industry and his range of courses have become the benchmark for effective, entertaining and inspirational training.
About our courses
Quite simply, Karl Taylor Education offers the most comprehensive and effective platform for photography education. In addition to new courses each month, Karl Taylor Education regularly features live guest interview talk shows, practical demonstrations and member question and answer sessions.
Driven by Karl’s years of experience and attention to detail, the company prides itself on providing the highest quality education, while never losing sight of personal service and affordability. All this is neatly presented in one simple and cost-effective price plan guaranteed to help you with all aspects of photography.
“I’ve never seen anything that comes even close to this video. I was enthralled all the way through, everything, even stuff I thought I knew was explained brilliantly. The hour flew by, in fact it’s the first hour long video I’ve watched all the way through without a break. Thank you Karl, you are giving us value for our $14 many times over.”
Mark Harris – KTE Member