Phocus 3.0 Can work for you
With the recent release of the new Hasselblad H6 came a new, upgraded version of Phocus. Phocus 3.0. is a software used to process image files and it’s had an overhaul and loads of updates to make it easier to use and more accessible. This software, for Hasselblad users, can control the camera and deal with image files. And best of all It is available to download for free (See Above)
You may be wondering why I am bothering to mention this software as most of you don’t use Hasselblad cameras?…..
Well… Phocus 3.0 on Mac, whilst not designed specifically to do so, does offer third party support so you can process RAW files from close to 200 other digital camera RAW formats (you can do it on a PC too but it is not as versatile as on a Mac).
So those with Nikon and Canon cameras will be able to use it to process your RAW files! The software even supports all common file format such as TIFF, JPEG, DNG and PNG
The software is similar in ways to Adobe Lightroom but instead of forking out to buy Lightroom you can simply download Phocus for free as a stand alone piece of software directly from the Hasselblad website.
Whilst some of you may embrace this idea and can’t wait to get thrown in at the deep end. For some, the prospect of having to go through learning a whole new type of software may be putting you off. We all know that feeling of getting so used to using a system that we get scared of trying something new.
I have actually made a tutorial of over an hour long in which I go through step by step explaining all the features of the Phocus 3.0 interface. From basics such as how to export files and edit exposures to more advances settings, If you follow this video it means that no matter who you are and what level of skill in photography/post production you are at, you will be able to use it to a high level of efficiency.
They even have this app called Phocus Mobile which allows users of Phocus to use certain features of the software on an iPad, iPhone or an iPod Touch connecting wirelessly and providing browsing, zooming and rating images from your apple device. This App, just like the main software, is completely free and can be downloaded from the Apple App store. This allows for more flexibility in the workspace and is really handy for me when I am working on a shoot as I am not only able to control the Hasselblad from my phone but am also able to browse through, and rate photos with great ease.
So, it doesn’t matter if you’re a professional or not. It doesn’t matter if you use a high end medium format Hasselblad or a standard DSLR, you can still make the most out of the Phocus 3.0 image processing software. Anyone, especially after watching my tutorial, will be able to use the software with ease thanks to its intuitive design that allows for efficient navigation and use.
Phocus 3 Download Information
Hasselblad’s powerful, free image processing software, which already delivers the best quality RAW file processing, has been updated and expanded with new features that work seamlessly with the H6D.
A new graphical user interface offers a clean and uncluttered workflow, making it easier for users to find their way around more quickly and simpler than before. The flatter design helps you concentrate on the job in hand and makes for simpler navigation. We’ve also added some new tools to enable finer control of the editing process and ensure the very highest quality output from your files.
Click on the link below to Download your FREE Imaging Software Phocus from Hasselblad’s website.