33. The perfect pint retouching

In this chapter Karl shows you how you can really perfect this pint image and compares the image quality you can get from a 35mm Digital camera compared to the Medium Format Hassleblad. Karl also covers how you can add in a logo to your shot to take it that bit further.

Comments

  1. You did a comparison between the sharpness of a 35mm digital result vs. that of a medium format Hasselblad and indicated that the Hasselblad yields a superior result – which it clearly does. You went on to say that this superiority could be important if the image(s) were to be output to a billboard. I beg to mention that at normal viewing distances on a billboard you probably wouldn’t see the difference as clearly as it showed up on the monitor in your studio. Viewing distance should be part of the consideration. Sometimes, in fact, extreme resolution is unnecessary and even cumbersome – like an image designed to be used in a website. In this example loading speed should be considered as more important as the resolution difference are much harder, if at all possible, to discern.

    Just had to put in my two cents.

    1. Hi Chris, you are absolutely right viewing distance does need to be taken into account and 35mm can produce tremendous results suitable for many professional applications. However there are other factors to do with tonal transition and the overall clarity of the image that medium format yields that are appealing aspects beyond just resolution and of course there are also occasions where large format printed material are in store at a closer viewing range.

  2. Excellent point. Mr Taylor, your images are used widely in both print and digital formats, when faced with file size issues how do you choose which system to use? Is there ever an instance when file size is the determining factor in whether you use the 5D or the H6D? Many of your images from the medium format system are displayed here, are those files resized to facilitate web use? Is this file size issue part of the topic you discussed in the chapter explaining PPI settings for print and web use?

    1. generally Karl will shoot on his Hasselblad for product photography etc because it is better in terms of colour range and quality, he won’t use a 5D simply because the file sizes are smaller, the bigger the file size the better incase the client wants to blow the images up massively or crop in to the final photo for different compositions/ adverts, the images on the website are downsized because firstly there is no need to have the full uncompressed file as they aren’t being viewed any larger than computer screen and secondly because the larger the image files on the site the slower the site will take to load

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