05. Planning for Fashion Shoots

This chapter covers the planning required for a successful fashion shoot – from selecting the right model, sourcing the best outfits and sketching sets. Followed by a further classes, this course will equip you with all you need to know to conceptualize and successfully bring to life your creative and eye-catching ideas.


  1. Hi Karl. Unsure if you cover this in the upcomming episodes, but i’m really curious about this: is it you and your team alone who decides the creative look and approach of the shoot, or is the client “ demanding” . Are you suggesting your approach with the client before doing anything or are you given free hand and is the client happy whatever the outcome ( trusting your professionalism) As you can see on my question: i have no experience in fashion shoots but it looks extreme interesting

    1. Hi Letsdoit, it depends some clients have very specific requirements and others like to work with the photographer on ideas. In fashion photography there is obviously the style of the clothes (urban, high fashion, chic, luxurious, street, sexy, regal, business etc etc) and that will often dictate the story or mood boards. For example you are not going to photography ultra tech scifi style fashion in a barn with a cowboy hat. This is why mood boards and sketches are an important part. Also view the business course as we cover some of this in that to regarding specific art direction from clients.

  2. Hi Karl, I’m very interested in this series as I’m starting to incorporate models with my pet photography. My question is for some one starting out with limited funds, what advise do you have for approaching designers to possibly rent outfits for shoots? All of my photography with dogs is for personal project, so I do not get any funding for these shoots. Thank you.

  3. Hello Karl, I been following your work for years and added some of your techniques to my workflow years ago. I’m so happy to officially be one of your students although I been shooting since the nineties. I want to shoot solely medium format because of the detail I get from these systems, and I just prefer to shoot with that type of camera. I’m I wrong to feel that way?

    1. Hi Fareed, thank you for joining our platform. In answer to your question yes the larger the format generally the higher the quality as you will recognise from the days of film. In my opinion the Hasselblad Medium Format is the best reproduction possible and currently the 100mp is my camera of choice.


You must be logged in to leave a comment.