Live Talk Show – Product Photographer Barry Makariou

If you’re interested in product photography, this talk show is for you! Karl is joined by one of the UK’s top product photographers and liquid specialist – Barry Makariou.

Barry has worked with clients such as Pepsi, Peroni, Dove, Tom Ford and Samsung, photographing a wide range of subjects. He shared his experiences working on some of his biggest shoots, revealed how he created some of his shots and shared some fascinating behind the scenes footage.

The pair discuss everything from what Barry most enjoys about his work to marketing your business to getting work as an assistant. If you’re interested in product photography or getting started in the business, this is a show you definitely don’t want to miss.

©Barry Makariou

Topics covered in this live photography talk show:

  • Product photography
  • The value of establishing good client relationships
  • Marketing you and your business
  • Pricing your work
  • Working with agents — what to consider
  • Controlling and capturing splash shots
  • The importance of originality
  • Combining photography and video

Please comment below with any further questions. Barry, Karl and the team will do their best to answer them for you.



  1. Hi Karl,

    Really fascinating work and BTS footage – thank you.

    I could really use some advice about a commercial watch shoot I had yesterday — I have a specialty with fine jewelry but rarely shoot watches and it didn’t go so well. It was a 20k watch with a dial completely covered in diamond pave set behind a flat cylinder of crystal. I don’t want to say the brand but they don’t do metal cases – the crystal encases the entire watch. Client couldn’t tell me anything about the watch until it was delivered and I had 2 hours to shoot the front and the back. Yikes! It was one of the most technically challenging shoots in my career.

    The main problem: I was not able get light into the dial and the diamonds (using reflectors) without getting big glare and reflections on the crystal. I tried small black flagging up above (a technique that has worked with jewelry and eliminating some reflections on particular stones) but the crystal surface was just too large.

    Should I have used a polarizing filter? Do you think this would have solved my issue? I always try to do everything in camera with expert lighting, but in hindsight, I wonder if polarizing and extensive photoshop work (i.e. comping and contrast levels) were my only options with this piece. I was very stubborn to do it with lighting and it cost me.

    Any suggestions would be so appreciated!!

    Best, Mickey

    1. Hi Mickey, it does sound like a tricky one but it’s very hard for me to say without seeing the watch but it does sound that a polariser might have helped you. I don’t use them often in the studio but they do come in useful from time to time. These synthetic flooring shots were a good example, on these I needed to polarise some of the lights with gels and use a polarising filter to get the texture of the wood from the angle of the lighting but not the reflection of the lighting. and

  2. Really enjoyed the show. Keep up the good work. Also if you can get him on a workshop with you that be really nice ! Love to see you guys work a few shots!

  3. Hi Karl and Barry,
    Thanks for the great interview.

    Following on from the question about copyright when using bought products for testing/example images:

    My main concern would be if I am in danger of misrepresenting myself to clients as having worked with these brands? As it could be argued that I’m essentially using their brand or an implied association with their brand to promote myself.

    Would you ever add a note to an image along the lines of ” I have no association with this brand, this is an example image”?

    I would also be really interested in more content about CGI and it’s use in product photography. Would you consider getting a CGI artist in for an interview to discuss the current uses, pros/cons of CGI vs photography and how this may develop in the future.

    Thanks again Karl and the rest of the KTE team for all your hard work and great content.


    1. Hi Mark, I wouldn’t worry about brand misrepresentation. At the end of the day if a prospective client likes the pictures they like the pictures. We have David Lund on next month, he’s done some CGI work so I’ll quiz him on this.

  4. Thanks Karl
    It was a great interview. There are some shots that look like paint or fabric moving through water and I would love to know how that is done.
    Thanks, Deanne

  5. Hey Karl, have been your follower for a couple of years now, and I’m used to your excellent shots and ways how you approach them. But Barry’s concept and easy thinking approach blew me away. Thanks for bringing Industry’s best continuously and serving us on the platter. Much appreciate your efforts.
    P.S. would love a joint workshop between you two, it will give us a more detailed knowledge. Won’t even mind paying a small price for it also if required.

  6. Thanks Karl, I bought your business tutorial a while back and there’s lots of good info there. That’s very open of you to offer to divulge your income from some of your commercial shots – I’ll have a look! The reason I’d like to know what the top pros charge is I often feel like I’m leaving money on the table. Another problem is I usually quote a price, but then take way too long perfecting the shots, I quote for a couple of days and then take a week or more – in some cases I’d be better off working in Lidl!
    Maybe instead of probing your guests for their rates, it might be better to ask them, what was the clients budget for this shot?
    Have you ever looked at this website btw?
    Some of the quotes he publishes are pretty astonishing, maybe that’s just the US market.

  7. Really interesting, but the discussion about pricing is as usual somewhat vague. I would like you to ask the guests “how much did you get paid for that shot? how long did it take you? how much was the usage? how much did the retouching cost?”

    1. Hi Donald, most photographers are fairly secretive about their rates as they can vary from client to client based on the responsibility level of the job or the amount of national or international usage. If you wish to choose images from my website at I’ll happily divulge that information with you. In addition our business section also has some information on pricing. The reality is that apart from the day rate that you set for a client then all jobs can be different. Retouching is charged by a third party and is usually around £350-£600 per day depending on your supplier.

  8. I am vikramsingh from Chandigarh, India. This is my first talk show since i have joined Kalrtaylor education. I thoroughly enjoyed the show. Also watching amazing videos of Karl, which is enhancing my ability of photography. After these I am change photographer.

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