17. Perfect product tank shots

This type of shot is common in advertising to give certain products that fresh feeling of vitality and energy. But how exactly so you do this to ensure that you don’t waste days of shooting time and that the products stay in the correct place and are perfectly lit? In this chapter I show you the tricks of the trade and how you can recreate this same look at home or in your studio with minimal gear and a bit of patience.


  1. Hi Karl, Question..using your hasselblad , did you have the autofocus sensor on? or did you focus manual and shut AF off?

    1. Hi Mike, I pretty much use my Hasselblad in MF most of the time, or I focus once in auto to then lock it into manual focus.

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