19. Luxury watch photographed with one light

When a client brings you a product that retails for over $15,000 dollars then you had better understand how to make it look worth it! I only used one shot to capture this exquisite image so everything was lit perfectly in one shot. In this chapter I show you exactly how you can replicate this high quality luxury looking image on your own product shoots.


  1. Hi Karl, Would it be possible to explain why you could not shoot this shot without the extension tubes / macro approach and get much wider DOF and not need focus stacking?

    1. Hi Peter, if I shot it wider then to get the image as big I’d have to crop in on the shot and in doing so i’d lose resolution. The other key thing is the feel of the shot, when you are in close then the product perspective feels more intimate and ‘larger than life’ it’s the same as viewing a person from far away or right up close, the perspective and angles of view change and feel more intimate, this is the same with a lot of product photography which is why i mostly choose to shoot with an 80mm medium format lens (about 50mm in 35mmFF) rather that a 120macro or 150mm because it takes me in closer to the product and gives a more personal feel.

    1. Yes you will find the post production further in the course. The watch is module 19 of this course, the retouching is module 25. Are you having any issues with the thumbnails for each module appearing correctly? If so please let us know so we can look at the problem, thank you.

  2. Also Karl Taylor would you shoot a watch with a Dslr like a canon 6D ? that with a macro lens ? could that picture be magnify for billboard posters ?

    1. Hi Cheick, you would still need to use the focus stacking technique that I used to get the required depth of field and detail that I achieved. You can get great results with 35mm cameras and good macro lenses but obviously a higher resolution medium format camera is going to resolve even more detail. But many advertising campaigns are shot on 35mm equipment too.

  3. Hi Karl Sir, need some information about the reflector card. I am from India and have search online to buy the same in Amazon & Ebay but i have not found exact thing. please suggest the exact name and from where i can get the same.

    1. Hi Shovanal, I use two types of reflectors, one of them are acrylic mirrors (available from sign manufacturing companies) and also reflective foil card available from art shops.

  4. Hi Karl,

    As you do the final shots, do you change the focal points to certain areas where you want the sharpness? Can you please take me throught the process

    I have tried it more than once but the results are different some areas of the watch are dark at the edge no matter how much i move the light around.

    Awesome video I must say.

    1. Hi Simon yes I used ‘focus stacking’ technique as explained and demonstrated in the video? The lighting would not have any affect of that though so I’m not sure why you are having problems, the problems sound related only to your lighting set up?

  5. Hello Karl,

    I’m currently working for a watch brand photographing their watches for their website , and I’m having a hard time matching the colors or tones of the watches, normally I shoot the watches in different lighting setups and different angles to get some variety, ( I use a color checking card but still the watches look different every time I switch my setup)
    for example, In one shot the strap looks one way and in another shot, the strap has a red cast.
    Is there something I should be doing that I’m not? How do you keep consistent colors and tones in a product when you need to photograph it in different lighting conditions/setups?

    I use a Canon 6D , 100mm macro 2.8L with 3 studio strobes a lee filter diffusor and bounce cards to light the watches.

    Thank you so much.

    1. Hi Ruben, there are no physical reasons that I can think of other than you may have items nearby or your own clothing reflecting into things?


You must be logged in to leave a comment.