09. Cosmetic excellence

How do you make something fairly mundane look like a work of art? Empowering your subject to give it presence and desirability is what makes a successful advertising image and there are lighting considerations, camera angles and techniques that will help make it work. After watching this chapter you will know exactly how and will be able to apply these techniques to your own advertising work.


  1. What about placing a small piece of black gaffer tape in the back of the first lipstick to avoid the reflection on the second? I think it would work right?

    1. Hi Gerardo, yes but it would have to be textureless. Spraying it with matt black paint would be even better.

  2. Hi Karl you do use extension tube, what do you think about macro lenses I also saw that you do not use Focus Rail Slider I was planning to by these would you tell me if their are a necessity??

    1. Hi Cheick, I generally only use extension tubes with my Hasselblad glass and the quality is perfect. If I was using 35mm then I’d consider using a dedicated macro lens, like the one we use in the food tutorials on the berries for example. I’ve never used a focus rail slider so I can’t see the necessity.

  3. Hi Karl, for someone who is relatively new to product/advertising photography, what turnaround time would you suggest quoting on different jobs? Giving yourself enough time to get the job done, but still quick enough to be competitive. Thanks Karl. Kyle

    1. Hi Kyle, most product photographers working on what I would call ‘serious’ projects work only on a half day or full day rate. This is where the client understand the complexity of the work involved to produce the result, not simply a ‘pack shot’. Consideration also needs to be given to the post production time to. Some shoots might take one or two days such as this: https://karltaylorportfolio.com/objects/wx5adl2itn1lpmj42p62yfy0as8l04 other shoots might take a day, such as this https://karltaylorportfolio.com/objects/ym7sl549urkmrv1u5qjul50ji5sprg but also required a couple of days of planning and props and other shoots might just take a few hours https://karltaylorportfolio.com/objects/aa8ql7jkbrg5mzqgbfmkfevn6rqcfu

  4. hi sir, please suggest some good quality tracing paper name. Local made tracing paper not giving me satisfied result.

    1. Hi, we just know it as polished metal or polished stainless steel and usually purchase from hardware/diy stores or metal workshops.

      1. Hello Karl. Do you know a website where we can find this polish metal cardboard ? I’m french and its difficult to obtain a good translate to purchase this item !
        Kind regards

        1. Hi Alexandre I don’t know a website, although we get it from a hardware store called B&Q in the UK and they have a website. But you should be able to get it from metal working companies or sign making companies. It’s just polished stainless steel.

  5. Hi karl,
    Thank you very much for the great tutorial.
    May i use a srip box behind the deffuser pannel to give the same effect of right side graduated highlights?
    Thank you in advance

  6. Hi Karl

    With using extension tubes and / or macro and being that close to the subject and with the second lipstick somewhat further behind the first, please talk us through your depth of field considerations for this kind of shot.


    1. Hi Peter, I believe f16 (maybe f22) was required to acheive the depth of field. If it’s not achievable then I’d revert to a tilt and shift lens, or even better a technical view camera or often I revert to focus stacking as demonstrated in the ‘watch’ shoot in the product section. I check my DOF tethered and experiment with slightly different focus points to determine best DOF. My focus is also always done manually for this sort of work.

  7. Hi Karl Thank you for your feedback.
    You never seem to be too concerned about any diffraction limitations in your product photography especially when it appears that on a full frame camera you sometimes shoot products in the f16 to f22 range to achieve the required depth of field referred to above.
    Are diffraction limits are not really something that we need to be too worried about or are they quite negligible and not really worth worrying about?

    Kind regards


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