Clinique shoot post production 6: Final adjustments

In this final chapter of the Clinique post production course Karl applies the finishing touches to enhance the overall freshness of the image.

In this class Karl uses burn and dodge to increase three dimensionality and contrast in the bottles and caps and also uses a solar curve (download this visual aid layer here) to even the tones throughout the bottles. These subtle yet effective changes, coupled with his additional colour adjustments go a long way in enhancing the image.

After applying some final colour adjustments to the bottles, Karl then finishes off by enhancing the contrast in the water splash, another subtle yet important change that helps achieve that fresh Clinique style.

To see how this image was shot, watch the Clinique Style Advertising Shoot classes or read my blog post on ‘Identifying & overcoming the challenges of a high-end product shoot‘.

Class objectives:

  • Show how to use burn and dodge to enhance contrast
  • Show how to smooth products using visual aid layers and burn and dodge
  • Demonstrate using solar curves
  • Show colour adjustments on bottles and caps
  • Show how to use curves adjustments to increase contrast in water

Clinique product image

The final Clinique advertising style image.

Remember, if you’re unfamiliar with the techniques covered in this class, you’ll find additional classes on essential Photoshop tools in our Post Production section.

If you enjoyed this class, you may also find our Floating Cosmetics Splash Shot and the corresponding post production class useful.

If you have any questions about this class, please post in the comment section below.


  1. Wow! I am so surprised of the inconsistencies of the Clinique product photos. Your thought process is very detailed. I never would have thought to use solar for anything. After seeing what you did and why…makes total sense. I agree these product do look fresh. Thank you for this tutorial from start to finish. I can’t wait to try something like this and then send in my photo for critique one day.

  2. Great tutorial Karl, very thorough. Good to see how your thought processes work in getting things just right. Nice end result.

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