08. Business skills In the final chapter of this business course Karl explains all that you need to know to operate the business from insurance and accounting to permits and licensing. Comments June 27, 2017 Log in to Reply Dan Painter Karl, thanks so much for this course, it was extremely helpful and honestly unrivalled. I am newly subscribed and can’t wait to dig into the rest of what you have to offer. Cheers. June 28, 2017 Log in to Reply Karl Taylor Great stuff, thanks Dan July 1, 2017 Log in to Reply Asyraf Azali Your videos about photography business are informative and educational. Now, I can see clearer about the direction of photography business. Thanks Karl and team. July 1, 2017 Log in to Reply Karl Taylor Thank you Asyraf July 17, 2017 Log in to Reply Luis Serrano Thank you very much!!!! July 17, 2017 Log in to Reply Tyler George Maddick Thank you for this Karl! I am about to embark on a new direction in my photography career, stepping out of full time wedding photographer and delving into a portrait and product photography studio! This was the most essential course for me, I’m not very good at the business aspect so needed a confidence boost to get me there and this really helped! July 17, 2017 Log in to Reply Karl Taylor Good stuff Tyler July 25, 2017 Log in to Reply David McLarnon You are sharp Karl. A succinct set of business presentations with a no-nonsense approach. A small business who invoicing a big business, effectively granting them credit, is very risky and can leave that small business in a weak position. What is your best method of guaranteeing getting paid for all your hard work, and paid promptly, Karl? July 26, 2017 Log in to Reply Karl Taylor Hi David, all the big businesses I’ve ever worked for have expected payment terms of at least 30 days. In the early days there were clients (usually advertising agencies) who had a habit of being slow payers. My first course of action was to issue invoices with a 5% surcharge that was accumulative each month overdue and this was detailed in my terms of business. Second course of action was that they were often repeat customers and I’d accept the next job from them without complaint but when it was time to deliver the images I’d refuse to hand them over until full payment was received on the last job. They couldn’t really argue with that. If things got really bad (only once or twice) i then again reverted to my terms and conditions (which had already been accepted) which stated that I was the exclusive copyright holder and licensee of the images and no license was issued until the invoice had been paid in full. In this situation I explained that they (or their client) were in a breach of copyright having published unlicensed images. The option was then there to threaten a legal claim on breach of copyright and/or late payment. This prompt usually did the trick but sometimes could sour relations, however I always felt that if that was the type of relationship that had evolved then it was a relationship I was happy to do with out. I’ve always been very firm with clients and very careful with my terms and conditions. I’ve lost a couple of clients but I have no issues whatsoever with my list of established clients that I have now worked with for many years. July 27, 2017 Log in to Reply David McLarnon Good advice. You are one tough cookie 🙂 August 13, 2017 Log in to Reply Rene Scherer Very informative Karl, thank you! There are numerous tutorials out there on how to shoot certain photos but very few actually explain the business side of it or how to sustain a living from doing so. This course explained quite a few things I had no idea of. I hope with the information of this course my break into the commercial world of photography has a better chance of happening. August 13, 2017 Log in to Reply Karl Taylor Thanks Rene and best of luck. September 11, 2017 Log in to Reply Noah Gregoire This was an excellent series, I can’t wait to watch the rest of these. I do have a question though. I am 18 years old, with several years of photography under my belt, and hopefully a lifetime more to look forward to. I want to start my own studio one day, and focus on commercial photography and filmmaking, possibly one day moving into narrative filmmaking. I have full time job now, on top of doing photography out of a home studio part time. My parents are pushing me to go to college before I try to jump into running a business full time, but I just don’t think I will become a better photographer in a classroom… I could go to college to learn more about running a business, but do you think that is necessary when I have access to so many great resources online such as this, MZed, and countless other sources of online education? September 14, 2017 Log in to Reply Karl Taylor Hi Noah, this is a tricky one. I didn’t go to university but other photographers I know did. Most of the top photographers gained there best experience from working for other photographers. But that being said it is always good to have something else to fall back on especially in such a competitive market. September 26, 2017 Log in to Reply Brian Jyl Thanks for the business series videos. Would be looking forward to you sharing more business skills and experience. Examples of how you deal with clients? Any special experience that could be share? Any mistakes to avoid? How to educate client for our works in terms of copyright and usage fees for them to understand? Etc. Really wish there are more videos about business video. October 21, 2017 Log in to Reply Stanley Peterson Hi Karl, I just signed up today. Thank you for this course. One thing I have a challenge with is contracts. That is one thing you haven’t mentioned in these business videos. I’m looking forward to watching more of your videos in the upcoming days. Sincerely, Stanley (Lee- preferred )Peterson October 21, 2017 Log in to Reply Karl Taylor Hi Lee, thanks for signing up, in the downloads section there are some documents relating to contracts and terms and conditions that you might find useful. October 21, 2017 Log in to Reply Stanley Peterson Thank you : ) November 10, 2017 Log in to Reply Vitaly Bagaev Course passed! Greate! Thank you! November 19, 2017 Log in to Reply Kennedy Patrick Thanks Karl for this business insight. Much appreciated. Hope to change the game and be more successful in photography than you are 😉 #MachoniMwangu November 19, 2017 Log in to Reply Karl Taylor You’re welcome and I honestly wish you the best of luck! 🙂 January 28, 2018 Log in to Reply Robin Buckley Just fantastic, thank you! January 29, 2018 Log in to Reply Ali Karimian Ravandi karl you are my best teacher , keep going strongly 🌹🙏🏻 January 29, 2018 Log in to Reply Karl Taylor Thank you Ali. February 18, 2018 Log in to Reply Zeljko Dangubic Thank you Karl! Business chapter is very informative. Honest and useful advices like this is hard to find. February 20, 2018 Log in to Reply John Dikmen Karl, have you ever had a new client require you to sign an NDA (Non Disclosure Agreement) in advance for photos? I have been asked to do this recently by three different clients and I passed on all those jobs. All I could see was the potential of opening myself up to litigation that could cost me far in excess of what the jobs would even pay to begin with. I am not sure if this is a fad or a new trend? I understand why a business would maybe require an employee (or contractor) involved in maybe product development to sign something to this effect, but not sure why they would be requiring me to sign an NDA for images that are specifically headed to the Worldwide Web on their websites where anyone can view them? From the research I have done recently on the Internet, it seems like most “experts” recommend to avoid NDA’s as they denote a lack of trust at the outset. My existing clients are no problem as they know if they ask me to keep something confidential it is in the vault. Any thoughts? February 21, 2018 Log in to Reply Karl Taylor Hi John, yes I’ve had to sign NDAs many times as certain products i’m photographing are in development/secret etc. If I know that the product is going to be ‘released’ by the client at a certain time then I ask them to have terms in the NDA that state ‘after such and such date, when the product is released’ then I can publish the images if required for my website etc. However there have been a few items I’ve shot that were very strict NDA such as some of the worlds most valuable jewels for auctions and those have been strict NDAs. February 21, 2018 Log in to Reply John Dikmen Thanks Karl for your response. I guess I am just reluctant because I don’t fully trust the people (usually small local one or two-man LLC’s) that have approached me. If I were shooting for a large name-brand or even an individual I felt was trustworthy, I would not be so concerned. I also perform services outside the realm of photography (graphic design, web site design, etc.) which complicates things even more in my case. I live in a highly litigious area and while I have no fear of a breach on my part, I know I do not have to be guilty to be dragged into court! I probably should have phrased my question differently to “Have you ever turned down a job due to an NDA being required by someone you did not feel comfortable working with”? I am sure at your current level and price range, you attract a better range of clients in general and don’t have that issue. February 23, 2018 Log in to Reply Karl Taylor Hi John, I understand where you are coming from but obviously I can’t advise as I’m not familiar with the market you are operating in and if as you say you have unscrupulous characters to deal with then yes you need to be careful. If it’s any help, earlier in my career when I was working for smaller companies I did not get asked to sign NDAs it’s only now on larger projects where new products are coming on to the market that need to remain secret that it is required from time to time. February 23, 2018 John Dikmen Karl… Thanks again for your response – your clarification makes perfect sense to me. The only real mystery now is why isn’t everyone a member of Karl Taylor Education!!! February 20, 2018 Log in to Reply Gina Heaton I have loved this section and it is loaded with all kinds of information I’ve needed. I have to say that I am also feeling very overwhelmed also. That’s tells me that I’m not ready for my own business. February 21, 2018 Log in to Reply Karl Taylor Hi Gina, you can also consider applying this knowledge to a part time business while you grow your confidence and find your way. February 21, 2018 Log in to Reply Gina Heaton Thank you Karl for the advice. That’s the way I’m going to proceed forward. A little at a time. Thank you for all the business forms. They were just what I needed. April 1, 2018 Log in to Reply Jacques Hart Hi Karl, On what is the Base usage rate based? I understand that it is the a rate that is used to calculate the usage fee depending on the scale of the exposure of the image. But how does one come up with an initial amount? April 3, 2018 Log in to Reply Karl Taylor Hi Jacques difficult to answer as everyone set’s there own but as a guide it could be about 10% of the day rate fee. May 5, 2018 Log in to Reply OSCAR M CH BORT Hi Karl, I’ve been following your videos on youtube, and a few days ago, I watched a video about pricing photography, so that, I subscribed to your website! Thanks a lot for sharing your point of view about business. I think it is a very important aspect of photography, no matter the kind of photography you want to do. In the last case, every kind of photography is artistic and commercial. Your work is gorgeous. Thank you for sharing. May 8, 2018 Log in to Reply Karl Taylor Thank you Oscar July 16, 2018 Log in to Reply Will Roache Thanks for that Karl, priceless information as always! I was just wondering if you would recommend registering as a sole trader at the beginning, or is it best to form a limited company from the get go? Many thanks. Best wishes Will July 17, 2018 Log in to Reply Karl Taylor Hi Will, I was a sole trader for many years even when I had a member of staff. As my business grew and had more assets, staff and costs I changed to a limited company. Being a limited company incurs more charges annually than a sole trader so you have to weigh that up against the benefits of being limited and/or the necessity. July 17, 2018 Log in to Reply Will Roache Super, thanks Karl. September 16, 2018 Log in to Reply Anthony Alexander Hey Karl. Can you recommend other ‘Online Usage Calculators’ on the web in the U.S.? – I can’t find any Apps or websites with a usage calculator like the one on the AOP website: https://www.the-aop.org/information/usage-calculator September 17, 2018 Log in to Reply Karl Taylor Hi Anthony you can download the one we have from our downloads section and just put in the relevant numbers it won’t matter that you are in the USA as the calculator lists different territories. September 17, 2018 Log in to Reply Anthony Alexander Thanks. September 27, 2018 Log in to Reply jai jacob Information gold! This whole series helped me gain so much clarity and cleared out much confusion I’ve had. I’m sure I’ll be watching this again maybe another 2-3 more times. October 1, 2018 Log in to Reply Karl Taylor Thanks Jai. October 29, 2018 Log in to Reply Will Roache Hi Karl, I’ve obtained a data list of around 300+ advertising agencies in the London area which I’m looking to post my brochure to, but most of their websites don’t list their Creative Director/Art Directors on there. I’m up for giving them all call to check, but would you recommend addressing mail to the ‘Creative Department’ for the companies who don’t list their CD’s/AD’s? Thanks Karl. Best Wishes Will November 1, 2018 Log in to Reply Karl Taylor Hi Will, yes if you are sure independent companies (not advertising agencies) have a creative dept. If not send to the marketing department. For ad agencies if you don’t have a name the to the ‘creative director’ gets it to the top person in charge of the dept. November 4, 2018 Log in to Reply Will Roache Brilliant, thanks so much Karl January 19, 2019 Log in to Reply Ethan Davis Hi Karl, I really appreciate the thoroughness of the detail you provide. However, one thing I must ask, are usage fees based upon each of the images if there are more than one? Or should it count for all the images for that shoot? It may be because 6300 alone seems like a big number to me, I understand 6300 is only totaled by the extreme spread and usage of the image but I’d like to know how you would go about it. Many Thanks, Ethan. January 22, 2019 Log in to Reply Karl Taylor Hi Ethan, that’s a very good point. Often with this level of campaign image where national and international usage will be required you are most commonly dealing with one image for that campaign. However it is possible that a client may have plans for 2 or 3 images from the same creative day and I would argue that the fee applied only once as the base rate usage fee is usually described as a percentage of the creative day fee or shoot fee. January 24, 2019 Log in to Reply Mark Mitro Can’t thank this enough Karl, invaluable insight, tips and tricks! Thank you! January 28, 2019 Log in to Reply Karl Taylor Cheers Mark. Leave a Comment Cancel replyYou must be logged in to post a comment.