The Business of Photography

• The commercial workflow Understand the entire process of photography, from client to completion
• Working to a brief Learn how to identify what the client wants and how best to execute the shoot
• Pricing Find out what professional photographers charge for their work and what you should charge for yours

• Sustainable growth How to grow and maintain your business
• Genres of commercial photography From weddings to architectural photography, find out what the potential markets are
• Marketing Discover the best ways to market your business and why it’s important

Hit your target markets by following the key points in this document and ensure you stick to your marketing plan by having this information at your finger tips.

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Don’t get caught out by not having the right paper work and contracts when working with models or people in your photographs. These contracts are essential on commercial projects and ensure that everyone knows their remuneration and obligations.

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Ensure that you protect your copyright with clients so that your images can earn you revenue time and time again in the future. This contract document ensures your ability to control your work.

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All the information that you need to know about Usage Fees and Licensing when approached with a commission.

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An essential tool for monitoring your businesses profitability and knowing your monthly revenue targets. This customisable spread sheet will give you a clear picture of how you are doing and how much you need to invoice each month to ensure your business is a success.

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Work out exact pricing for your stock images publication or for usage fees on clients’ work. This often confusing area of business is simplified with our easy to use calculator. This document will help you price your commissioned images and the continued usage accurately and easily.

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Are you unsure what to charge? Would you like to know what Karl invoices commercial clients? With this bonus document Karl reveals not only his pricing structure but also the common rates for photographers shooting weddings, portraits, events, commercial and many more. Make sure you are pricing your work correctly with this useful guide.

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All the information that you need to know about Usage Fees and Licensing when approached with a commission.

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Use this handy reference to help you price each project and ensure that you provide your clients with an accurate quotation as possible.

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The layout and content of an invoice to a client might sound straightforward but you can help avoid complication and confusion with my method of billing. This will help you get paid more easily and ensure that your customers are aware of all the expenses and hours spent on a project.

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Make sure you fully understand your clients’ needs through every step of the project. This handy document makes sure you deliver the best possible service to your clients by analysing the requirements of each stage of the project process and therefore focusing you on understanding the ‘bigger picture’.

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This essential document helps you keep track of each project and each client so that when it comes to billing it’s a breeze. All of your hours, your extras and anything associated with a photo-shoot can be detailed here ready for billing.

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